Recognized and Awarded Certificate by Asia Business Outlook Magazine
Welcome to SIRE – Redefining Telehealth in Sexual Wellness
We are delighted to announce that SIRE has earned the prestigious recognition of being featured by Asia Business Outlook Magazine as one of the “Top 10 Most Promising Telehealth Service Providers in Southeast Asia 2023.” With a proven track record of serving over 10,000 satisfied customers, SIRE, powered by Cloud Clinic, has become a trusted name in the field of sexual wellness.
At SIRE, we understand that sexual health is a deeply personal matter, and we are committed to providing convenient, private, and top-quality telehealth services. Our dedication to excellence is reflected in our outstanding Google review rating of 4.8 out of 5, a testament to the exceptional care and support we provide to our valued clients.
Our fully digitalized approach allows you to access clinical-grade treatments from the comfort and privacy of your own home. We prioritize respect, inclusivity, and the de-stigmatization of sexual health, creating a safe and judgment-free space for you to seek the care you deserve.
With a comprehensive range of services, including our flagship erectile dysfunction treatment, as well as solutions for premature ejaculation, hair loss, sleep management, semen analysis at home, and performance anxiety, we strive to improve the quality of life for individuals facing sensitive issues.
Our commitment to patient privacy is unwavering. Your data remains confidential throughout the entire process, ensuring your peace of mind and confidentiality every step of the way.
Join the thousands of satisfied customers who have experienced the transformative power of our telehealth services. Together, we are revolutionizing the approach to sexual wellness and paving the way for a more accessible and empowering future.
Now, let’s dive into the insightful feature from Asia Business Outlook Magazine:
Featured Content by Asia Business Outlook Magazine

Telehealth is an emerging trend in Southeast Asia, owing to a combination of increased digital consumption of goods, which has made individuals more comfortable engaging with businesses online. The increasing internet penetration and ongoing innovation of smartphones have made accessing telehealth services more convenient and are projected to add to the expanding demand. Everything is almost instantaneous and convenient these days. One no longer needs to walk down to their local family doctor and wait in a queue to visit the doctor.
Convenience is the main thing that people now expect, but being able to consult in the privacy of one’s own home adds additional value, especially when it comes to sexual health. SIRE and Dame are powered by Cloud Clinic, a young and dynamic Singapore-registered healthcare institution (HCI) and recognized telemedicine provider, targeting a very sensitive segment, sexual wellness. The firm operates two main healthcare brands for men’s and women’s sexual health online, Sire and Dame respectively. Cloud Clinic lays its emphasis on convenience and accessibility in order to not only meet an immediate healthcare requirement but also to provide a new level of respect and privacy. By destigmatizing and removing the embarrassment around sexual health, Cloud Clinic is creating a more inclusive healthcare system, which has been lacking in traditional hospitals.
Cloud Clinic is a remote-enabled company with a modest team size of 12 operating remotely in different countries including Jordan, France, Sri Lanka, India, and Singapore. The diversity in the team spawns many ideas, allowing Cloud Clinic, as a start-up, to innovate in an otherwise very traditional and slow-paced industry like healthcare. “As a start-up, we had the option to be a fully local company in Singapore operating in a brick-and-mortar mode or something more innovative. We decided to go fully remote and being able to hire in multiple time zones allows us to tap on very talented professionals from all over the world,” adds Dr. Bosty Chan, Founder, Cloud Clinic.
An Edge over the Others
Sexual health is a very personal relationship with the health care practitioner, and people want to find something they can trust, not just for today, but for the long term till they get better. SIRE and Dame makes every effort to assist individuals in gaining confidence through their online service. The firm strives to provide as much information as possible so that clients can obtain knowledge and comprehend the potential treatments or conditions. It is a completely digital approach in
which the client goes to a website and books the consultation from there.As SIRE and Dame deal with pharmaceutical-grade treatments, it requires a doctor’s consultation. Still, the fully digitalized journey enables clients to obtain clinical-grade treatment safely, all in the comfort and privacy of their homes. However, all available treatments are presented upfront, empowering clients to conduct their own research and come up with questions at their own pace, without being pressured into a fiveminute consultation. All the data received by clients is kept confidential throughout the process and will not be disclosed to any third party.
SIRE and Dame offer a range of medical solutions designed to improve the quality of life for individuals struggling with sensitive issues. While their flagship service is erectile dysfunction treatment, they also provide solutions for other common problems that can be difficult to discuss, including premature ejaculation, hair loss, sleep management, semen analysis at home, and performance anxiety. For many people, seeking medical treatment for these issues can be an uncomfortable and embarrassing experience. That’s why Cloud Clinic Services takes a unique approach to packaging their medication, including custom compact single-pack sleeves that resemble sachets.
This discreet packaging allows individuals to carry their medication with them wherever they go, without feeling self-conscious or judged. “So whether you’re looking to improve your intimate relationship with your partner or seeking a solution for another sensitive issue, Cloud Clinic Services is here to help. With their discreet packaging and commitment to patient privacy, you can feel confident and comfortable seeking treatment for your health concerns”, shares Dr. Bosty.
Unwavering Journey
Cloud Clinic was founded in 2020 by Dr. Bosty Chan and Hazel Tan. Dr. Bosty, a medical doctor by background,witnessed the issue that was being encountered in the urology department. Frustrated men were coming and wanting to save their relationships, but it took them months to visit him. Yet after months of waiting, he only had a few minutes to spare because he had too many patients to attend to. This fuelled his drive to create better service for all men. After brainstorming in the initial phase, he sought to foray into the telemedicine domain, the new way of practicing healthcare.
SIRE and Dame, pushing the Boundaries of healthcare Through the digitalization Of sexual health in Singapore
– Dr. Bosty Chan, Founder
But rather than it just being online and convenient, Dr. Bosty Chan wanted to bring other values to the problem statement. And when it first started, Dr. Bosty Chan and Hazel realized that, despite its potential, telemedicine utilization by patients was minimal, and significant barriers exist to its implementation. Therefore, a lot of effort was put into educating the population through social media, online blogs, and basically any type of outreach. Over the last two years, the firm has grown organically through both word-of-mouth and while focusing on raising awareness through education in the digital space. Clients, both young and old, are all learning to interact with healthcare in a new manner, thanks to Cloud Clinic. As a private company, the firm has gone to great lengths to work with regulators to be the only medical clinic in Singapore providing this type of service and to position itself as a leader in the country’s digital space for men’s sexual health.
Going forward, after establishing itself as a trusted brand that does very well in sexual health in Singapore, Cloud Clinic is looking to expand into other areas that affect the larger population, such as a brand for diabetes, high blood pressure, high cholesterol, and other chronic conditions that plague most countries and their populations.
Dr. Bosty Chan, Founder, Cloud Clinic
Dr. Bosty Chan, MBChB, MRCS, is a Singapore-born doctor with more than 5 years of experience working in Singapore and the United Kingdom, with a core interest in innovative healthcare. He first founded Sire, based on his real-life experiences to provide better service to all men.
Frequently Asked Questions (FAQs)
Q: Where is Sire located?
Sire is located at Centrium Square, an office building located 1-min away from Farrer Park MRT and right beside Mustafa. It’s hard to miss it. Situated in the heart of Little India, its tall glass office tower is unmistakable.
Our address is:
Centrium Square
320 Serangoon Rd
#10-05
Singapore 218108
Q: Is Sire a walk-in clinic?
We do not take walk-ins at the moment as all first time consultations are via telemedicine.
Depending on the doctor’s request, you may be required to come in on an appointment-only basis. Our clinic is designed for pick-ups. This helps to ensure privacy for our clients.
Sire is part of the MOH’s list of direct telemedicine providers.