Successfully implemented private labelling practices build greater trust between consumers and retailers because presentation matters, and packaging allows the product to stand out.
Packaging is more informative and elaborate, and consumers increasingly prefer drugs that cost less and instil safety.
Generic medication has created a stigma in consumers, giving the feeling that they are not as functional and are less informative because they are generic. In addition, there is a less personal relationship with the consumer.
The production of white-label medications helps stores and small businesses create pharmaceutical, nutritional and cosmetic products that can compete with large national brands.
In addition, the consumer experience is more personal. They can access product information anytime, and the packaging looks better and stands out on the shelf.